That library had to eventually be purchased by Hasbro from Sony/Sunbow right around the time of the 25th line and first live action TF movie. The 1987 animated movie of GI Joe was originally supposed to have featured the death of iconic character Sgt. They were eventually bought as a company by Sony in the late 90s and the old library of Sunbow’s Hasbro based productions they still owned for another decade after that. But Sunbow did still continue to exist for years after that without Hasbro programming. But Hasbro/Marvel had become such a major partner and by 1986/1987 was representative of such a large portion of Sunbow’s business portfolio that Hasbro not renewing all those contracts put a major hurt on their business and forced them to reorganize. Sunbow existed both before and after their involvement with Hasbro. Yo Joe Hell fight for freedom wherever there is trouble, G.I. It was less about not getting more Sunbow animation (besides ad snippets) and more about not getting anymore toons at all.Sunbow was no more owned/a part of Hasbro than Marvel comics, IDW comics, or Paramount pictures. GI JOE (1987) was supposed to get a theatrical release originally.ĭic's offer to make Joe toons was either crazy low or they paid Hasbro for the privilege. Maybe part of the reason was because their investment in the cartoon movies didn't pay off. As I recall from articles and interviews, Sunbow was owned by Hasbro's marketing firm, and Hasbro decided that it wasn't worth the cost to keep making GI JOE cartoons, just as they did with Transformers (the headmaster final miniseries was supposed to be 5 parts, but Hasbro cut the budget).
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